由 DreamApply 為您帶來的 EdTech and Pancakes 是一個關於教育範式轉變的播客。
我們與來自世界各地的領先專家一起，探索教育科技不斷發展的格局。
無論您是在學生招生或行銷方面面臨挑戰，還是希望以更少的努力完成更多工作，或者只是對教育充滿熱情，您都來對地方了。
深入瞭解 https://www.dreamapply.com
Our guest on EdTech and Pancakes is Ara Harutyunyan, co-founder of Ardos Media, a global digital marketing agency specializing in paid search and analytics.
討論的主題
00：00 劇集的味道
02:15 Ara Harutyunyan on his journey to performance marketing and co-founding Ardos Media
05:38 Understanding the essence and value of paid search
10:18 How paid search can benefit educational institutions
12:45 Leveraging YouTube for brand awareness
14:19 Using a CRM like DreamApply to get more out of paid search campaigns
15:27 How to understand search intent
17:31 Personalisation of ads and customer segmentation
20:30 What happens after a click
21:35 Leveraging data from paid search for market research and idea validation
24:43 Key metrics for managing paid search campaigns in higher education and beyond
28:02 AI and paid search: opportunities and challenges
35:19 Misconceptions and realities of starting a digital marketing agency
39:31 How a sports background prompts result-orientedness and focus on wellbeing
43:24 Final thoughts and word of advice to aspiring entrepreneurs
關於DreamApply
Founded in 2011 in Estonia, DreamApply is an innovation-driven EdTech organization improving access to education around the globe. DreamApply's application management software helps more than 300 educational institutions across 40 countries to improve admissions, marketing, scholarship management and other internal processes.
DreamApply易於使用和可定製的軟體使學生入學率提高了30%，並將申請處理時間縮短了40%。DreamApply具有與教育機構合作和為教育機構設計的功能，以及與常用系統的集成，使團隊能夠以更少的努力完成更多的工作。
Book a free consultation to start optimizing your student enrollment.
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訂閱並成為第一個接收有關新播客劇集、案例研究和博客文章更新的人。