DreamApply assists with marketing and lead generation through a suite of powerful tools and features. The Marketing add-on allows institutions to track and analyze the effectiveness of their campaigns using UTM parameters, which provide detailed insights into the source of their website traffic. This helps in understanding which marketing efforts are driving the most engagement and applications.
DreamApply integrates with popular marketing tools like Google Analytics, Google Ads, and HubSpot, enabling comprehensive tracking and optimization of marketing strategies.
The platform also supports lead tracking, allowing institutions to monitor the progress of potential applicants through the application funnel. Entry points and trackers can be set up to automatically assign a source to each applicant, making it easier to identify where leads are coming from and how to re-engage them.
For detailed insights, check out our marketing feature page and our blog article on higher education marketing.
