In today’s competitive academic landscape, effective higher education marketing is crucial for attracting and retaining students. DreamApply’s application management software offers an evidence-based solution designed with and for universities. The software streamlines your admissions process, enhances applicant engagement and maximizes your institution’s marketing ROI.
Let’s explore 5 essential steps to supercharge your higher education marketing strategy, from tracking applicant progress and integrating with powerful tools to automating workflows and boosting advisor collaboration.
5 steps to supercharge your higher education marketing
Track applicant progress
Monitoring every stage of the applicant journey is key to understanding and improving your admissions process. With DreamApply, you can track applicants from the moment they register to their final enrollment. By identifying drop-off points and optimizing outreach, you can increase conversion rates significantly. For example, universities using DreamApply have reported a 30% boost in conversions by addressing specific stages where applicants tend to abandon the process.
Integrate with your favorite tools
Effective higher education marketing often requires the use of multiple tools and platforms. DreamApply supports integration with over 30 powerful tools such as HubSpot, Salesforce, and Mailchimp. These integrations allow you to streamline and automate your workflows, saving up to 40% of the time typically spent managing student applications. This means your team can focus more on strategic tasks rather than getting bogged down by manual data entry and coordination.
Optimize for higher ROI
Higher education institutions are constantly looking for ways to maximize their marketing investments. DreamApply provides data-driven insights that help refine your marketing strategies across various platforms. By leveraging these insights, institutions can spend smarter and see a significant increase in their return on investment. Over 300 institutions in 40 countries have joined DreamApply to enhance their marketing effectiveness and optimize their budgets.
Automate your marketing
Automation is a game-changer in higher education marketing. With DreamApply, you can set up automated workflows to engage applicants with personalized messages at the right time. This reduces manual effort, improves response rates, and ensures that prospective students receive timely information tailored to their needs. Automation helps maintain a consistent and efficient communication flow, enhancing the applicant experience from start to finish.
Enhance advisor collaboration
Collaboration between advisors and admissions teams is critical for a smooth application process. DreamApply provides advisors with transparent access to applicant statuses and tasks, fostering better communication and more efficient processing. This transparency ensures that advisors can provide timely support and guidance to applicants, which can significantly improve the overall admissions experience.
The importance of higher education marketing
Higher education marketing goes beyond just attracting students; it’s about building a strong institutional brand and creating lasting relationships with your audience. In a world where students have numerous choices, a well-crafted marketing strategy can make your institution stand out. DreamApply not only streamlines your admissions process but also acts as a powerful marketing tool that showcases your institution’s strengths and offerings.
Success stories with DreamApply
Universities around the globe have witnessed remarkable improvements in their admissions processes and marketing outcomes with DreamApply. For instance, the University of Pavia saw a tenfold increase in applications, thanks to DreamApply’s user-friendly interface and comprehensive tracking capabilities.
Similarly, Ca’Foscari University of Venice has been able to double the number of incoming student applications, increasing it from 5,000 to 10,000 within one year after adopting DreamApply. Krystina Stermole, Ca’Foscari’s Head of Outreach and Recruitment Unit shares how her team has been using DreamApply to cultivate relationships with students.
About DreamApply
Founded in 2011 in Estonia, DreamApply is an innovation-driven EdTech organization that improves access to education around the globe. DreamApply’s application management software helps more than 300 educational institutions across 40 countries to improve admissions, marketing, financial and other internal processes.
DreamApply’s easy-to-use and customizable software increases student enrollment by 30% and reduces application processing time by 40%. With features designed with and for educational institutions, and integrations with commonly used systems, DreamApply empowers teams to get more done with less effort.
Continue exploring by requesting your free, personalized demo.
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